Real startup advice. Free, instant, no fluff.
I've spent 25+ years across startups, VC, and GTM — and built an AI that thinks like me.

I've spent 25+ years across startups, VC, and GTM — and built an AI that thinks like me.

Trained on my 25+ years of experience, 30+ founder engagements, and in-depth conversations with founders who've built real companies. Think through real challenges — whether that's finding your first customers, figuring out fundraising, navigating a co-founder issue, or deciding if now is the right time to scale. No fluff, no generic advice — just honest, practical guidance for founders who are building something real.
Free. Available 24/7. No appointment needed.

Most founders struggle to answer three questions: who exactly is my customer, where do I find them, and why should they buy from me today? I've worked through these with 30+ startups — and the pattern is always the same. Specificity beats everything.
Ask Uno about
→ ICP definition and first customer identification
→ Building a repeatable sales motion, not one-off deals
→ Channel selection. Where to focus areas & what to ignore
→ Market expansion and new product launches

I've been on both sides of this table — as an early-stage VC and as an operator who has raised capital. The founders who raise well aren't always the ones with the best decks. They're the ones who knew when to raise, how much, and who to approach.
Ask Uno about
→ Fundraising strategy — when, how much, from whom
→ Pitch deck structure and investor narrative
→ Investor targeting and warm intro pathways
→ Term sheet navigation and post-fundraise support
For founders beyond $2.5mn ARR with a specific growth challenge. I embed in your business, own the problem, and work alongside your team. Not advice from the outside — hands-on from the inside.
A 6-month structured programme for B2B founders at $1mn–$2.5mn ARR. Revenue, profitability, people, marketing, and fundraising prep — in a small cohort with personalised attention.

UnoTumbler started with a simple idea: Founders take the most risk, deal with the most uncertainty, and get the least structured help. That felt wrong.
So we set up a no-obligation coffee — an Uno (1) Tumbler (cup) — where we just talked. About startups, challenges, what was working and what wasn't. No agenda. No pitch. Just honest conversation.
Everyone loved it. The name stuck. And eight years later, that same founder-first philosophy drives everything we do — from bespoke consulting engagements to the Good Founders Cohort to Uno, our AI advisor.

I am an operator turned investor turned operator with 25+ years of experience. I have been a software engineer, a technology consultant, a freelancer, an i-banking analyst, an early stage VC, an entrepreneur, a marketer, an advisor and an operator. I have setup businesses from scratch, built & led teams and worked closely with multiple entrepreneurs. As an early stage VC, I have raised funds, deployed capital, managed a portfolio, seen exits, written off investments, resolved conflicts and guided leadership teams.
Thanks to my hands on experience with 30+ different startups in various roles and domains, I brings with me deep startup expertise, an understanding of people and a non-negotiable founder first approach.
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