In Episode 9 (Part 1) of UnoTumbler Stories, we are in conversation with Siddhartha Nangia, Co-founder at Smytten – India’s largest discovery and trial platform for consumer brands. Check out this incredible story of someone who after spending 15 years in corporate life, left a great job at Unilever, flew back on India (on 15th August no less!) and along with his cofounder Swagat, started Smytten out of Ahmedabad. With 15mn+ consumers, 1000 brand partners and 300+ people spread across Ahmedabad and Bangalore – safe to say that his Swades like journey has been super successful!
Watch how Sid talks about his global journey before Smytten, the prep after resigning and how he and Swagat both are NOT the first employees of Smytten! Get great insights on the consumer market in India and how Smytten solves the Sampling problem for brands. Learn about their fascinating offline play and how they have selected the locations for their offline stores! See how they discovered a new revenue stream for themselves and how they dealt with a major firefight! Full of energy and insights for entrepreneurs, Smytten’s story is a fabulous reminder of the good old virtues of determination, hard work, transparency and a people first approach. It’s not everyday you startup in a “non-startup” city and become a startup beacon for the city!
Learn more about Sid and Smytten here:
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